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Modelo de 61 años rompe estereotipos y posa en traje de baño para campaña publicitaria (24/01/2017)


Recuerda alguna campaña gráfica de trajes de baño femeninos: seguro había allí una mujer esbelta, delgada y, sobre todo, joven. Gran parte de la publicidad que vemos a diario está protagonizada por chicas en sus 20 o 30, pero no mucho más.Modelo de 61 años rompe estereotipos y posa en traje de baño para campaña publicitaria

Parte de esto tiene que ver con que los anuncios apuntan al segmento de la sociedad económicamente activo, pero también con los estereotipos. ¿Acaso las mujeres que pasaron los 50 o los 60 no van a la playa o no compran ropa? Por supuesto que sí.

Según reporta Bored Panda, con el objetivo de responder a las imágenes hípersexualizadas que ofrecen las publicidades de trajes de baño, las firmas The dreslyn y land of Women eligieron a Yazemeenah Rossi para su nueva campaña.

Rossi es una famosa modelo que a sus 61 años luce radiante y acorde a su edad: “Ella es una mujer que irradia salud y vitalidad. Tiene confianza en sí misma, es artista visual, se cuida. Esta colección trata sobre una persona que vive bien, que viaja, que es inteligente y segura, y todo eso la hace brillar”, explicaron desde la firma.

Yazemeenah Rossi se luce en esta serie de fotografías que te compartimos a continuación:

yasmina-rossi-traje-de-baño

The dreslyn/ land of Women

yasmina-rossi-traje-de-baño-foto

The dreslyn / land of Women

yasmina-rossi-traje-de-baño-foto-2

The dreslyn / land of Women

The Dreslyn / Land of Women

The dreslyn / land of Women

yasmina-rossi-traje-de-baño-foto-3

The dreslyn / land of Women

 




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