Divina marujeos

Noticias del corazón, marujeos, cotilleos y noticias de famosas actualizadas cada hora

Un hombre es el nuevo rostro de Maybelline (09/01/2017)


Foto: Maybelline

Foto: MaybellineUn hombre es el nuevo rostro de Maybelline

Manny Mua es lo que hoy en día se conoce como un influencer: tiene millones de seguidores en sus redes sociales y sus recomendaciones mueven los intereses de compra de quienes lo siguen. Sin embargo, él no es un socialité promoviendo un estilo de vida de ricos y famosos, sino un talentoso maquillador que ha llegado lejos gracias a hacer del maquillaje su arte.

Tiene un canal de YouTube en el que comparte diferentes looks y consejos de maquillaje; y ahora protagoniza la campaña de Maybelline para el lanzamiento de su nueva máscara de pestañas: Big Shot.

 

Ésta no es la primera marca en contratar a un hombre como rostro de su línea de cosméticos; Cover Girl lo hizo el 2016 con James Charles.

Más allá de lo que los números puedan arrojar en términos de influencia, impacto y venta; este tipo de colaboraciones son una buena señal para la industria cosmética pues empieza a sintonizar con los mensajes que la sociedad actual está exigiendo en materia de maquillaje. El maquillaje deja de ser una máscara y una manera de cubrir imperfecciones y pasa a ser un instrumento de creación y expresión con el que mujeres y hombres pueden identificarse e inspirarse.

No sólo eso, también es un espaldarazo para todos los hombres que disfrutan del maquillaje y que comienzan a atreverse a mostrar su interés por él sin necesidad de tener que etiquetarse en algún espectro de la identidad de género. El maquillaje es para todo el que quiera jugar con él.

De seguro vendrán más alianzas como ésta y las seguiremos celebrando cada vez.




Divina marujeos

Popular

Margot Robbie Reveals Her Brilliant Beauty Hack

Margot Robbie Reveals Her Brilliant Beauty Hack

We have to admit—out of all of the celebrity beauty tips we’ve ever read, heard, or asked, our favorite one has gotta be “drink a ton of water.” What fun ingenuity! What...

So This is What Lady Gaga Looks Like With No Makeup

When we say Lady Gaga, what comes to mind? Maybe images of the singer in glitter-encrusted lipstick, graphic eyeliner, and candy-colored wigs? Or a nice swathing of meat, maybe? Either way, Lady...

8 Steps to Becoming a Better Listener

You need to communicate well for your marriage (or any relationship for that matter) to have a fighting chance. One of the hardest parts of communication - and the one that most of us fumble - is...

7 Myths About Couples' Therapy You Shouldn't Believe

Couples face constant challenges together. Some are small, and some become insurmountable. Some challenges they can handle on their own, but some require the help of a therapist to successfully...

4 Signs You're Ready to Start Dating After a Breakup

According to one scientific study, the average person needs the average person needs 11 weeks to recover following a serious breakup. Of course, if you've recently been through a breakup of...

10 Questions To Cure An Awkward Silence On A Date

We asked dating and relationship expert Julie Spira, founder of CyberDatingExpert.com and author of the bestseller The Perils of Cyber-Dating, how to banish those quiet moments when you just...

9 Rules To Follow When You Move In Together

Keep these nine rules to moving in together in mind and set yourselves up for a successful, peaceful and happy co-living situation.

You’re Pretty Much Doomed If Your Partner Is A Terrible Sleeper

Add “awesome sleeper” to your list of must-have traits in a partner (right up there with “good at making zucchini pasta”), because according to a new study...

7 Things All Happy Girls Do Before Bed

Most people we know have at least some trouble sleeping, whether they find themselves anxious at night or just suffer from the Sunday scaries once a week. It’s difficult to imagine a...

Gwyneth Paltrow’s Nighttime Routine Is Super Affordable

Gwyneth Paltrow is familiar with canny wellness trends—she's tried enough of them to hold her own summit on the topic. While some are certainly out there, her nightly routine is...

9 Ways to Make Broccoli Taste Amazing

Personally, I think broccoli is delicious — it's one of my all-time favorite vegetables. But broccoli has a long line of haters dedicated to their dislike of the veggie, not the least of...

All The Best Movies For Your Next Girls' Night In

Whether you like them or not, you must acknowledge that chick flicks help set the stage for the ultimate girl-bonding session. There’s just something about the...

How to Decide Which Type of Hair Extensions Are Right for You

Many of us would love to have long, voluminous locks, but either it’s not in the cards or we’re not willing to wait for it. Enter: extensions. Maybe you haven’t...

What Weddings Are Like in Different Parts of the World

A bride's wedding day is one of the most important days of her life. A traditional wedding varies from country to country (and often, region to region) but most of them have a few things in...

Stars You Would Never Recognize Without Makeup

When #NoMakeup and #wokeuplikethis selfies started trending on social media, celebrities were quick to jump on board. There were plenty of fails, as some stars felt eyeliner, blush, and lip gloss...

11 Weird Things People Used to Believe About Women's Bodies

People used to believe a lot of things that now seem completely bizarre to us, thanks to modern science. Most people today would scoff at someone saying the earth is flat or that everything in the...

What Really Happens Behind the Scenes of 'Say Yes to the Dress'

A fixture in Brooklyn's Bay Ridge neighborhood since 1941 for hip, stylish, and wealthy brides-to-be, Mara Urshel and Ronald Rothstein moved their bridal salon, Kleinfeld, to larger Manhattan...

5 Simple Ways to Make Your Marriage Healthier & Happier

We’ve all heard the old saying, 'Happy wife, happy life.' Your husband may say it to a friend, your father-in-law my say it to your husband, or you may even say it as support for an...

5 Secrets to Nailing Gwyneth Paltrow’s Impeccable Style

Gwyneth Paltrow is a wellness guru and bonafide pro when it comes to laid-back glamour. Here are five secrets to nailing her cool-girl style.

People Care More About Their Phones Than Their Loved Ones

Can you make it all the way through a lunch date without glancing at your phone at least once? How about having a conversation with your significant other without responding to the little beep...